new (social) media and European Research projects -

This is some background info for the discussion on new (social) media at the Internet of Services 2011 meeting on September 28 in Brussels. (Dissemination session 11:45 - 13:45).

Today people get famous on YouTube, resign on Twitter, and live on Facebook after they have died. So sure we must take into account new media when communicating about our European projects. But projects are mostly very specialized with topics that do not attract the attention of millions of people around the globe.
You must not expect miracles from these media, but approach them as communication tools like any other. Assess the usefuleness of all different communication tools for your project, including the new media, and assess their costs and possible outcome. Then you will soon discover that new media offers great opportunities.

The new media tools have a relatively short history, the rules and best practices are yet to be discoverd. Therefore it makes a lot of sense to collect experiences from all our projects, and share these. Not only to prevent us from repeating the same mistakes, but also to benefit from the experience and best practices.

Online video
Examples: YouTube, VIMEO, MySpace
Usage: Can be used as the videochannel of a project.
Advantage of using a site: easy set-up, increases visability.
Comparison: YouTube is more general. Vimeo seems te favour professional video's. mySpace is slowly vanishing.

Personal profile sites
Examples: LinkedIn, FaceBook, Hyves (Dutch)
Usage: Focus on persons and links/likes between persons. So it can be used to discuss and talk about projects and relations. But be aware about copyright claims: if you discuss a briljant idea, you could find LinkedIn is using that before you acquired a patent for it.
Comparison: Facebook is more for private persons. LinkedIn positions itself as a network for professionals.

Reference sites
Example: Wikipedia,
Usage: Reference sites are for reference, not for advertising or direct communication. So use for instance Wikipedia to record the achievements of your project (as perceived by others). Do not simply copy your factsheet: it will be deleted.

Instant messaging
Examples: Twitter, Weibo
Usage: 1. As a traffic generator; with a constant stream of newsworthy tweets, one attracts a growing community of followers, that can be directed towards the portal.
2. As a news channel;
3. As a communication platform during events, etc

In the IoS dissemination session on Wednesday morning we want to discuss the deployment of new media with you.


The main question is:
Do you have any experience (good or bad) that you can share. What did you try? Did it work as expected?

Some more specific questions:
1. YouTube or Vimeo? Do you have experience with one or the other?
Do you have video's that had over 10.000 views on a Videochannel?

2. Do you have more then 100 followers on your project's Twitter account? How is it used?

3. Do you have a lively Facebook project page? What is the relation with your project website?

4. Was the article on Wikipedia on your project deleted from Wikipedia? What did you do?

5. Other experiences with new (social) media you can tell about. Like Google+, Slideshare, Flickr,...

Please post your experiences in this Forum. That will give us a good start for the discussion on September 28.